Digital Transformation in Insurance during the Time of COVID-19

Digitization has become the 'new normal' not only in the insurance sector but across the industries worldwide

Last Updated: Jul 23, 2020, 16:33 IST1 min

In 2020, Digitization has become the ‘new normal’ not only in the insurance sector but across the industries worldwide. While COVID-19 continues to affect the insurance distribution globally, the insurance providers on the other hand are diving deep to prepare robust strategies to withstand the short and long-term implications of this pandemic, which shows no signs of ebbing yet.

We are already witnessing a profound change in human engagement, and how social distancing is moving personal interactions to digital channels. As social distancing would be the next normal, it will have a profound impact on the insurance distribution in both life and non-life insurance segment. Many insurers have already started focusing their strategies towards expanding digital customer service channels and remotely building new customer relationships to combat the next set of challenges.

Here is a Customer Archetype that the Insurance Providers Need to Tap

First Published: Jul 23, 2020, 16:33

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