Amazon's Prime advantage
The global giant has added a new dimension to its India strategy with its hugely successful Prime offering
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Prefer us on GoogleLast Updated: Aug 17, 2017, 06:13 IST2 min
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Just when you thought things were looking comparatively sedate in the world of Indian ecommerce comes a flurry of activity sure to make analysts and observers of the sector sit up and take notice. A series of developments over the past few months has brought the spotlight back on the sector and underscored the fact that an intense, largely two-way battle is gaining serious momentum in the ecommerce space. Even as homegrown Flipkart is busy chalking out a strategy for its next phase of growth—including major bouts of fund-raising from marquee investors—the $500-billion market cap global giant Amazon, too, is adding significant muscle to its India offering. Flipkart raised $1.4 billion a few months ago from a clutch of investors including China’s Tencent Holdings and even as I write this, the Indian ecommerce giant has seen another investment of a massive $2.5 billion, this time from SoftBank of Japan. This will now arm it with cash reserves in excess of $4 billion.
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The fascinating Amazon India story apart, this issue also brings you our annual Hidden Gems package. This includes eight exciting unlisted companies which are on a fast-growth trajectory and are backed by private equity players and venture capitalists. This diverse set of companies is bound by a common ambition, that of growth and scale, and, by all accounts, they are well on the road to achieving that goal. For another formidable set of high-growth firms, turn to Forbes Asia’s 200 Best Under a Billion list made up of the top performing Asia-Pacific public companies with less than $1 billion in sales.
Best,Sourav MajumdarEditor, Forbes IndiaEmail:sourav.majumdar@nw18.comTwitter id:@TheSouravM
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First Published: Aug 17, 2017, 06:13
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