The options for the founders are many: Continue growing with the help of internal accruals, raise venture capital for even more aggressive growth, take the company public or become part of a larger conglomerate. In early March, Mint had reported that Tata watch and jewellery maker Titan was in talks with Noise, a development the founders denied and the former did not wish to comment about to Forbes India. But as Singh, who wrote the cover story, says, Noise may have to make a move soon to bankroll its next phase of growth.
Noise is just one of the 10 D2C startups we have covered this fortnight. The others include a beauty and personal care marketplace that is addressing the needs of consumers in smaller cities and towns a clean beauty (100 percent vegan, cruelty-free and toxin-free) label that has Unilever among its backers and an ultra-thin premium baby diaper label from the founders who introduced the Paree brand of feminine hygiene a decade ago. The opportunities in an increasingly digital marketplace are crystal clear, but there’s also a challenge: To maintain the lockdowns-induced momentum in a post-pandemic world.
Best,Brian CarvalhoEditor, Forbes IndiaEmail: Brian.Carvalho@nw18.comTwitter ID: @Brianc_Ed
First Published: Apr 11, 2022, 10:16
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