How SpiceJet is scripting a turnaround
Ajay Singh put in place a turnaround plan and, together with timely infusion of funds, ensured that SpiceJet returns to the profit path


Few stories arouse as much interest as those involving turnarounds. Stories where entrepreneurs or leaders have managed to script new business strategies to ensure that companies which have run into troubled times are brought back onto the path of sustained profitability. Very often, such turnarounds are undertaken by way of a mix of tough measures to keep costs under control and smart business strategy. Such an effort is currently playing out at low-cost carrier SpiceJet, which, not so long ago, was threatening to drop off the radar and become yet another airline to bite the dust, joining the likes of Vijay Mallya’s Kingfisher Airlines. But timely intervention by SpiceJet’s co-founder Ajay Singh—who had earlier moved away from it when the Marans of the Sun Group took charge—seems to have saved the day for the airline.
Another highlight of this issue is The Forbes 400, the definitive listing of the richest people in America. While Bill Gates continues to dominate the list at number one, Amazon’s Jeff Bezos and Facebook’s Mark Zuckerberg break into the top 10 for the first time. Nike’s Phil Knight, on the other hand, is back in the top 20 after a long gap of 18 years. The list apart, I would urge you to take a trip into the world of Donald Trump, the one-of-a-kind Republican presidential hopeful, as Forbes Editor Randall Lane answers the question, ‘What’s Donald Trump Really Worth?’ That is a fascinating package.
Best,Sourav MajumdarEditor, Forbes IndiaEmail:sourav.majumdar@network18publishing.comTwitter id:@TheSouravM
First Published: Oct 19, 2015, 06:04
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