The secret sauce of smart investing
Understanding the pros and cons of companies is among the key ingredients to winning at the bourses

Those seeking to make money from the stock markets have often been left wondering about the best way, that perfect formula, for success. After all, it’s virtually impossible to predict the market, given the multiplicity of factors which drive its behaviour. However, some of the smartest investors the world over have benefitted from following a few simple ground rules: Keeping it simple, watching out for companies which have comparatively high competitive entry barriers and, most important, good management and corporate governance standards.
This issue also delves into how AirAsia India, the recent entrant to the country’s aviation firmament, is faring a year after the company, led by celebrated entrepreneur Tony Fernandes, launched its India operations amid much fanfare. Assistant Editor Anshul Dhamija writes that it’s not a great report card yet, a fact that the company is well aware of. As Fernandes and the airline’s India head Mittu Chandilya explain, there have been various factors responsible for the lacklustre performance, but they continue to believe in the opportunity that the Indian market provides.
We also get you the story of how Infosys co-founder and former CEO SD Shibulal is carving out an interesting second act around technology entrepreneurs and philanthropy. As Shibulal demonstrates, entrepreneurs never really retire. They figure out something exciting to do all over again.
Best,Sourav MajumdarEditor, Forbes IndiaEmail:sourav.majumdar@network18publishing.comTwitter id:@TheSouravM
First Published: Jun 26, 2015, 06:51
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