Social animals: Standout digital influencers

Young, connected individuals who wield power on social media

By
Clare O’Connor
Last Updated: May 06, 2017, 07:07 IST1 min
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Jen SelterStandout digital influencers cashing in on their online followings To broadcasttheir messages to millennials,lifestyle brands—billion-dollar cosmetics conglomerates and health food startups alike—are increasingly turning away from traditional marketing and toward ‘social influencers’: Young, connected digital natives who live their lives (or carefully curated versions thereof) on Instagram, Facebook, Twitter and YouTube.

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Our newest list ranks these Power Influencers, weighing their reach and relevance in partnership with analytics firm Traackr, and estimating their earning power with data courtesy of influencer-marketing firm Captiv8. Our first instalment covers three categories: Fitness, beauty and home. Look for quarterly updates as we expand the ranking to a dozen categories at forbes.com/top-social-influencers .

First Published: May 06, 2017, 07:07

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