A new season means a wardrobe update. So, with fall upon us, it"s time to delve into your closet to dig out fabrics that are thicker and snugger and to swap the vibrant hues of summer for warmer colours. Still, it remains to be seen which shade will be the star of the season...
Late last year, Pantone revealed its customary colour of the year for 2023: "Viva Magenta". For those not yet familiar with the hue, it"s a shade derived from red, with hints of violet and pink, symbolizing, among other things, happiness, power and optimism. But is it the colour that will dominate fashion trends this fall? Yes and no... Because red seems to be the colour of choice for fashion fans and designers alike, according to data compiled by the global fashion search engine Stylight.
After being seen all over the catwalk, red has since been adopted by a host of celebrities, content creators and influencers, including Hailey Bieber, Kendall Jenner, Bella Hadid, Cardi B and Dua Lipa. As is often the case, the trend quickly spread across social networks, with the hashtags #red and #redoutfits racking up over 30 billion and 200 million views, respectively. This was driven by posts showcasing single-colour silhouettes—in red, of course—and tutorials showing how to combine the colour with a host of accessories.
Nevertheless, it"s monochrome silhouettes that stood out on the catwalks of fall-winter 2023-2024 fashion shows and which are proving a hit with fashion fans on social networks. Here, it"s not a question of standing out with a simple accessory but of fully embracing this bold, fiery colour.
For this report, Stylight analyzed the search behaviour of its 120 million users in 15 international markets on an annual basis between January 1 and August 31, 2023, compared to the same period in 2022.
First Published: Sep 16, 2023, 09:15
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