The proliferation of platforms and formats like short-videos have changed the influencer marketing game for marketers, brands and creators. In this fast-evolving space, keep up with the big trends and hot topics that matter in Storyboard18’s Weekly Shorts in collaboration with affable.ai, an end to end AI-powered influencer marketing platform. Track how creators, communities and brands are engaging with users and disrupting marketing to get a sharp and fast insight into present and future trends.
But data suggests Facebook influencer marketing can be highly relevant if the brand"s target audience is over 30 years. Since the platform has the highest concentration of influencers across all categories, marketers may still use Facebook to strengthen their influencer marketing campaigns.
Raja Game Changerz is a Punjabi singer who has given memorable hits like Ammunition, Mafia Squad, Athru, Glock 2, and Silent Killer. His Haryanvi style of music captivated followers primarily from India, generating about 74.56 percent of the total engagement rate. Raja"s hip-hop and regional songs have made him popular among all generational categories, mainly Millennials. His Facebook feed comprises career updates and lifestyle content, generating an estimated reach of 3.60K and estimated impressions at 5.40K.
Saurabh Daftardar Music (@saurabhdaftardarmusic, 10K followers)
Saurabh Daftardar is a singer, songwriter, and actor in India. With his music and vocals, he captivates all generational audiences, from Gen X to Gen Z. His followers are primarily from India and Pakistan, with male audiences dominating the user base. Daftardar got featured in one of India"s most illustrious magazines, Femina. His Facebook feed is occupied mainly by his lifestyle and career updates generating about 64.16 percent of total engagement. Daftardar estimated reach and estimated impressions are 2.20k and 3.30k, respectively.
Cook with Nilima (@cook-with-nilima, 14.3K followers)
Nilima is a content creator and professional chef who writes for the regional and national daily. Her recipes are simple yet delicious, appealing to all generations, primarily millennials and GenX. Nilima"s content mainly focuses on cooking and lifestyle, generating over 113.78 percent of the total engagement rate. According to the affable.ai data, her estimated reach and impressions are 2.87K and 4.30K.
Kishan Srivastava (@kishansrivastava20, 65K followers)
Kishan is an engineer, writer, and content creator whose feed is mainly related to motivational speeches and lifestyle. His followers are mostly from India, comprising GenZ and millennials as the primary audience. Kishan"s inspiring and vitalizing content generated 63.23 percent of the total engagement rate. His encouraging speeches on different life scenarios bought an estimated reach of 13.00K and estimated impressions of 19.50 K.
This week’s Weekly Shorts is written by the content team of affable.ai.
First Published: Jan 31, 2023, 14:40
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