What's buzzing in influencer marketing and the creator ecosystem? What's the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts
KOL seeding is sometimes viewed as an unethical practice. Larger KOLs talk about how these “no-strings-attached” deals may not be as innocent as they seem. They say, marketers are using the psychological principle of reciprocity to their advantage. Image: Shutterstock