What's buzzing in influencer marketing and the creator ecosystem? What's the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts
The proliferation of platforms and formats like short-videos have changed the influencer marketing game for marketers, brands and creators. In this fast-evolving space, keep up with the big trends and hot topics that matter in Storyboard18’s Weekly Shorts in collaboration with affable.ai, an end to end AI-powered influencer marketing platform. Track how creators, communities and brands are engaging with users and disrupting marketing to get a sharp and fast insight into present and future trends.
Influencers in India posted over 22M+ videos in 2022 on YouTube, more than any other country in Southeast Asia, according to affable.ai data. Be it the widespread adoption of smartphones, internet accessibility in rural areas, or content creators churning out stories in their regional dialect, multiple factors contributed to YouTube's soaring popularity in India in 2022.
The social media channel now serves as a source of income for many content creators. On the other hand, brands prefer YouTube to reach untapped target audiences. Interestingly, the general inclination is towards mega and celebrity influencers as they could generate higher engagement rates in average views.