Kunal Purandare is Editor-Desk with the Forbes India magazine in Mumbai. He is also the author of two acclaimed books—Vinod Kambli: The Lost Hero and Ramakant Achrekar: Master Blaster’s Master. The postgraduate in economics with diplomas in journalism, advertising and public relations has been a journalist for more than a decade with previous stints at Daily News & Analysis and MiD DAY. Apart from fulfilling his editing and proofing duties for print and web, he also writes on sport and entertainment regularly. At Forbes India events, he can be seen hosting chat sessions with celebs. Apart from his love for reading and writing, he immerses himself in movies and music, likes exploring new places, and enjoys interesting conversations over cups of masala tea.
Prajakta Koli was the only Indian among 50 digital creators worldwide to be part of YouTube’s Creators of Change initiative Image: Aditi Tailang
Prajakta Koli | 25 YouTuber Category: Entertainment & Music
Dressed in a green saree in -3 °C in New York City, Prajakta Koli went numb on seeing the United Nations (UN) headquarters last November. It was only after she entered the building and saw flags of various countries lined on both sides that she experienced a gush of emotions. “It was the first time I touched the Indian flag. That gave me goosebumps,” says the resident of Thane, Mumbai.
Koli was the only Indian among 50 digital creators worldwide who were part of Creators of Change, a YouTube initiative. She composed and shot a song, No Offence, condemning hate speech, which was among the four shortlisted and screened at the UN headquarters in 2018. It has garnered over 11 million views so far.
A bachelor of mass media (BMM) graduate from Mulund’s Kelkar College, Koli is the creator of MostlySane, a YouTube channel that has 3.2 million-plus subscribers. Her popularity has seen her collaborate with actors like Ayushmann Khurrana, Kajol, Nawazuddin Siddiqui, and singer-composer Badshah.
“The adulation that I get means the world to me. But I have also consciously become more responsible because of the pressure,” says Koli.
A performer who loved the stage, Koli wanted to become a radio jockey (RJ) since she was in class VI. She eventually worked as an RJ-cum-production assistant with a radio station, but quit after a year as her expectations did not match the reality: Like recording late-night shows in afternoons.
She uploaded her first YouTube video, Types of Singles, on Valentine’s Day in 2015. Koli has not looked back since. She posts three videos a week, taking inspiration from life and her experiences. “Prajakta is the most hardworking girl I know. She is not only intelligent but also super funny. She has come a long way at such a young age,” says rapper Badshah.