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Merch maketh (wo)man: From Bhuvan Bam to Prajakta Koli, digital stars join merchandising bandwagon
Content creators are increasingly leveraging their loyal customer base to build personal labels and brands
ByMansvini Kaushik
Six ways marketers can leverage creator economy
ByHarsh Pamnani
How technologies and apps are bringing more power into the hands of the creator
ByRoshan Abbas
Smriti Mandhana to Prajakta Koli: Class of 2019 Report Card
ByForbes India
Responsibility has become a huge focus for YouTube: Susan Wojcicki
ByKunal Purandare
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Prajakta Koli: Digital diva
ByKunal Purandare
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