The making of luxury

Image: Courtesy: Jaeger-Lecoultre

Where luxury is concerned, what you see is, often, less than what you get. Behind the beautifully crafted dial of a watch is manufacturing precision, developed and mastered over decades; behind the layered flavour of your favourite spirit lies the knowledge and expertise gathered over generations. In the following pages, we unearth the science, skill and technology that makes luxury products worthy of their names and price tags.


1. Crafting the best golf courses