In 2007, Sony Pictures became the first multinational studio to enter the India film business known as Bollywood with its $7 million film Saawariya. The movie grossed only $9 million. That same year, Walt Disney Pictures collaborated with Yash Raj Studios, one of India's leading production houses, to make the $3.5 million Roadside Romeo. The first-of-its-kind animated Hindi movie barely broke even.
[This article was provided with permission from Harvard Business School Working Knowledge.]
Well researched article! I liked the proposed strategies to check piracy. Creativity should get its due.
on Nov 12, 2012A very nice article with a lot of facts, I am very satisfied to read the strategy used for distribution of MNIK. Piracy in India is the biggest challenge that if solved could turn out to be the greatest blessing for Indian Entertainment Industry.
on Sep 14, 2011