For such an analogue anachronism in a digital age, the business card still makes a great first impression. And in some cultures, there’s important etiquette to consider. In Japan, for instance, a business card (or meishi) has its own ritual, including presenting the card with two hands and with your name facing the recipient. Upon receiving a card, one takes a moment to read the name and offer a slight bow. It’s also considered rude to offer a card that isn’t pristine. That’s where the card case comes in. A stylish card holder—ideally with a pocket for giving and receiving—sends an important message to anyone you meet: Your name matters.
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(This story appears in the 14 October, 2016 issue of Forbes India. To visit our Archives, click here.)