The extreme minimalism that emerged at the same time as the Covid-19 pandemic seems to have had its day, giving way to greater eccentricity
The "weird girl aesthetic" embodied here by the model and influencer, Bella Hadid.
Image: bellahadid / Instagram
It's goodbye to diktats and conventions, and hello to boundless freedom in fashion with the "weird girl aesthetic," which is taking over social networks as well as women's wardrobes. The idea? Mixing without restraint all the styles that have been swirling round the fashion sphere since the beginning of the pandemic, from cottagecore to fetishcore through cabincore or the now famous Y2K aesthetic. More than ever, it's time to get creative.
The extreme minimalism that emerged at the same time as the Covid-19 pandemic seems to have had its day, giving way to greater eccentricity. We saw it last year with the rise of all things ugly and uncool, but what is emerging today under the name of the "weird girl aesthetic" looks more like an ode to maximalism, extravagance, more is more, and perhaps especially to a desire to break free from the kinds of "rules" seen over and again in fashion.
It's even more about letting your imagination and creativity run wild, without worrying about what people will say. On social networks, Bella Hadid is one of the celebrities who concoct looks inspired not by one, but by an accumulation of micro-trends, mixing colors, patterns, materials and styles without restraint.
One Twitter user, Kaia Geber, asked: "The weird girl aesthetic. Is it anti-fashion? Are people trying too hard just to look ugly? Does it only work on Bella Hadid?" To which many responded that this was the worst aesthetic in the history of fashion. And you have to admit that the very name of this phenomenon is not the most flattering, labeling a style that precisely does not follow rules or even have rules, as if fashion always has to impose a framework to follow.