Pinterest reveals its 175 incoming trends for 2022
Pinterest reveals its 175 incoming trends for 2022.
Image: Courtesy of Pinterest
What will be the top trends of 2022? With the end of the year fast approaching, Pinterest is looking ahead to the incoming trends in decoration, fashion, beauty, travel and even cooking. After another year of lockdowns, restrictions and often gloomy news, internet users are looking for originality and color, and they're certainly not averse to breaking with convention.
With 400 million users worldwide, Pinterest has identified 175 emerging trends that may well shape 2022.
In fashion, pearls will be adorning women and men alike. Searches for "pearl wedding decorations" have seen an increase of 185 percent in searches, while searches for pearl necklaces for men are up sevenfold on the platform.
After a year filled with gloomy news, color has caught users' attention with a 140 percent increase in searches for electric blue outfits. On the other hand, goth style is breaking through in an offbeat way, with growing interest in goth pajamas (+185 percent) and baby clothes (+120 percent)!
If originality is the order of the day, the traditional checkerboard pattern looks set to make a comeback just about everywhere, from fingernails (+165percent searches) to checkerboard tile floors (+5x searches). All of which shows a certain level of interest in retro trends among younger generations.
Internet users are continuing to improve their interiors, with every space in the home becoming a source of inspiration. Searches for luxury laundry room ideas have increased 11x, for example. Home interiors are also being optimized for four-legged friends. Searches for "luxury dog room" have increased by 115 percent, while the "catify your home" trend has seen a fourfold increase in searches on the platform.
Wellness extends to spirituality too, it seems. The question "How to protect your energy" saw searches up by 60%, while searches for "How to raise your vibration" jumped by 145 percent. Aura colors caught the attention of Pinterest users too, with searches up 36x on the platform.
Plus, money issues, another popular topic on social networks like TikTok, form part of the 2022 trends, from investment tips (+195 percent) to financial education (+155 percent).
See all the trends highlighted in the Pinterest Predicts 2022 report.*
* For the purposes of this report, Pinterest analyzed global searches conducted between October 2019 and September 2021.