Tosca Musk, 47, is the force behind Passionflix, an upstart subscription streaming service dedicated to movie and series adaptations of mass-market romance novels and erotic fan fiction
Tosca Musk and her mother Maye, right half of the couch, at the screening of a Passionflix show during PassionCon at the Ritz-Carlton Marina del Rey in Los Angeles, May 6, 2022. Tosca Musk, a younger sibling of multi-billionaire Elon Musk, is the force behind Passionflix, an upstart subscription streaming service dedicated to movie and series adaptations of mass-market romance novels and erotic fan fiction. Image: Mark Abramson/The New York Times
LOS ANGELES — Tosca Musk is not particularly interested in space tourism or electric car manufacturing. She is not a rabble-rouser on Twitter who is now buying Twitter. She is not rolling in money, at least not World’s Richest Person money.
But she is similar to Elon Musk, her eldest sibling, in at least one way: She is determined to turn an easily ridiculed idea into a successful business, prophets of doom be darned.
It involves romance novels.
Tosca Musk, 47, is the force behind Passionflix, an upstart subscription streaming service dedicated to movie and series adaptations of mass-market romance novels and erotic fan fiction. The online service costs $6 a month and organizes content by a “barometer of naughtiness.” The categories are “Oh So Vanilla,” “Mildly Titillating,” “Passion & Romance,” “Toe Curling Yumminess” and “NSFW” (Not Safe for Work). Passionflix has raised nearly $22 million in early funding.
“We’re looking to raise another five, possibly 10,” Musk said. “You know anybody?”
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