The Olympics, the world’s greatest sporting competition, started with just one race, all the runners ran nude, and competed for glory and laurel wreaths.
Today, medals replace wreaths, and the glory comes packaged with prize money, endorsement deals and appearance fees. And far from competing clothed in nothing but nature, today’s top-flight athletes use the very best gear that science can cook up.
(This story appears in the 28 August, 2009 issue of Forbes India. To visit our Archives, click here.)
You could drop the Jeep of a cliff and there would not be a scratch," Bhowmk Says. <br> This is not true, I have personally seen Carbon fiber bikes broken, jeep stands no chance.
on Aug 11, 2011