The Escape from Escapism In the Hindi Film Industry

By the time the 60s rolled around, audience tastes veered towards romantic shot-in-Kashmir fluff, typified by the films of Nasir Hussain and Manmohan Desai. Perhaps they’d had enough of socialist ‘propaganda’.

The seriousness with which the Masters treated the medium was gone. Gone too was the element of thought, the literary quality of scripts and lyrics, the genuine emotions, the creative storytelling.
Then in the 70s and early 80s, the New Wave challenged formulaic commercial cinema. Rejecting the song-dance style, these filmmakers made ‘statement’ films. Mrinal Sen’s Bhuvan Shome and Shyam Benegal’s Ankur heralded the movement of which Govind Nihalani’s Ardh Satya and Ketan Mehta’s Mirch Masala marked the apogee.

Many of these parallel cinema directors were graduates of the Film and Television Institute of India, where they were exposed to world cinema. They were slightly embarrassed by the frivolity of their own, and keen on formulating a new style that spoke of the issues of the time, of rural oppression and urban angst.

The media hailed the art cinema movement, but it spluttered and died out soon enough — at least in Mumbai. (Later the media was accused of supporting even bad art films, speeding up its demise: Newspaper readers came to believe that anything reviews gushed over must be boring.)
Still, it was a richly-varied period that took cinema to a big high. Mega-budget block busters were welcomed as much as middle-of-the-road and art film offerings. The audiences cut through class lines and were amazingly receptive.

The arrival of television, and the video revolution, shook up the film industry. Two things happened as a result of this home entertainment boom. First, the educated middle class that patronised parallel and middle cinema chose to stay away from the movie halls. Coupled with an already weak exhibition sector for offbeat cinema, this rang the death knell for films that strayed from the mainstream. Second, filmmakers and actors who would still be struggling to get a foot into the industry found an alternative.
When audiences changed, films had to target the lower classes, who still came to the cinema. Quality dropped drastically: By the end of the decade, excessive violence and sex became the norm, women were completely marginalised. The other disturbing trend was the profusion of South Indian filmmakers who brought in regressive subjects, an uninventive, assembly line directorial style. And more than anything else, the 80s will go down as the decade of star sons and disco music.

By the 90s, television and video had severely cut into cinema audiences. Piracy was rampant and the industry was feeling the pinch. The satellite and cable boom made matters worse. Suddenly there was an abundance of entertainment choices.

Filmmakers fought back by making bigger, brighter movies, more brainless than the fare on the 50-odd channels. (Ironically, the rival television eventually became an ally, with channels being used to promote films through countdown, interview and behind-the-scenes shows.)

When music companies like Tips, Venus, Time and Polygram got into film production, they dictated how films would be made: Keeping their eye on the music-sales charts. Films that were already lacking in sense and direction were even further dumbed down.

The murder of Gulshan Kumar, T-Series head, brought out into the open what was only whispered about: Bankrolling from the underworld. The crackdown on the underworld following the bomb blasts in Mumbai had made stars and producers wary of their financial sources, especially since many of them had been summoned to police headquarters and questioned about their Dubai connections.

The riots in Mumbai after the Babri Masjid demolition also had an impact on films. Some films mentioned politically motivated communal riots. Others went further: Bombay, Naseem and Zakhm had the riots as the backdrop. The power-hungry politician and the underworld-supported terrorist became the villains of the 90s. Militancy was tackled in films like Roja, Khal Nayak, Droh Kaal, Diljale and Maachis. In Sarfarosh, director John Mathew Matthan even named Pakistan as the instigator of terrorism in India.
The satellite invasion, terrorism and organised crime were all perceived as an attack on India’s cultural sovereignty. A direct result wasn’t just a spate of patriotic films; you also had the back-to-Indian-tradition trend, which Hum Aapke Hain Koun started, and Dilwale Dulhania Le Jayenge took higher.
This was, perhaps, the only time Hindi commercial cinema reacted so strongly to what was happening around it — albeit not so much because they cared or even understood, more because it brought people back to the theatres.

Amir Khan's Taare Zameen Par bought dyslexia into the lighht of day

By the end of the century, there was the hint of a resurgence of alternative cinema.

There was a shift in audience profile once again. Since the big spenders were, increasingly, young people, films across the spectrum targetted them. College-educated young professionals wanted fresh faces, trendy styles of filmmaking and danceable music. Even an ageing Bachchan, demigod of previous decades, found the going tough, in spite of being voted the star of the millennium.

Around this time, there was controversy about increasing vulgarity in films with songs like Choli ke peeche and Meri pant bhi sexy, and most of David Dhawan’s oeuvre, being the biggest culprits. But the astounding success of Sooraj Barjatya’s Hum Aapke Hain Koun swept aside all competition for the next few years and its record-breaking run induced other filmmakers to make extravagant family dramas. What was once a minor genre now took centre-stage. The industry noted that in spite of satellite TV, families were coming back to the theatres. To keep them enthralled, films had to have an element of larger-than-life showmanship: Designer costumes, foreign locations, great music, major hype.

More and more filmmakers also started making movies with an eye on the lucrative overseas market. Films like Dil Se, Taal, Hum Dil De Chuke Sanam and Devdas did great business abroad. It seemed that self-consciously ‘Indian’ films — rituals, values, colour — were here to stay.

Only Ram Gopal Varma and his protégés swam against the tide, with their gritty gangster sagas. English August and Hyderabad Blues, coming in just before the multiplex boom, brought in the New New Wave: Urban filmmakers who wanted to make non-mainstream films, to tell stories that came from their own backgrounds, but without losing the high-spending multiplex-goer. After all, with ticket prices being what they are, would even the most dedicated movie buff want to spend around Rs. 300 watching a director’s version of ‘The Truth’? If they can’t be relied on to come see the current star doing the same old pyaar-mohabbat-dosti thing, they are hardly likely to go for some bleak rural saga. They want their money’s worth, not commercial or artistic con jobs. There is no loyalty to directors and certainly no desire for punishment in the name of meaningful cinema. Dil Chahta Hai defined what would appeal to the youth for years to come.