When Arnav Kishore was named to the Forbes 30 Under 30 Asia list in 2022, it marked more than just individual recognition. It was also symbolic of a new wave of Indian entrepreneurship that no longer saw global technology as something to be followed but as a space where Indian founders could lead. Along with his sister and co-founder, Aayushi Kishore, Arnav had already built Fire-Boltt into India’s number one smartwatch brand and the world’s number two by volume, a feat that surprised many in an industry long dominated by global giants. In less than a decade, the Kishores had redefined how homegrown technology could compete, scale, and shape consumer culture, creating a brand that spoke directly to a generation for whom technology was not just a tool but a part of their identity.
Now, the siblings are preparing for their boldest leap yet: moving wearable innovation from the wrist to the eyes. On September 19, 2025, Fire-Boltt launched FireLens, India’s first AI-powered smart eyewear, across Flipkart, Fire-Boltt.com, and FireLens.com. More than a product line extension, FireLens represents a redefinition of what wearables can mean in everyday life and a vision for how technology might evolve beyond the smartphone.
At its core, FireLens is about solving a cultural tension. Gen Z checks their phones nearly 100 times a day yet reports increasing fatigue from constant connectivity, notifications, and endless scrolling. FireLens offers a different approach—hands-free, ambient computing designed to integrate into daily life without dominating it. The glasses allow information to surface when needed and disappear when it’s not, shifting technology from being a demand on attention to becoming a seamless extension of it. Instead of being drawn repeatedly into a screen, users are free to stay present while still accessing the intelligence they need.
The device itself is ambitious in scope. FireLens comes equipped with an 8MP Sony camera capable of 20MP output, dual AI engines powered by OpenAI GPT-4o and iFlytek, and support for more than 32 languages. Together, these capabilities enable features like point-of-view video capture, real-time translation, contextual queries, styling suggestions, and even memory recall. For a generation accustomed to personalization and speed, FireLens is designed to provide intelligence that keeps up with their pace while remaining unobtrusive. Recording a lecture, capturing a fleeting moment, translating a sign on the go, or receiving a subtle style suggestion before stepping out—all these become possible without ever reaching for a phone.
Design, however, is as important as technology. Eyewear has always been more than utility- it is an object of identity, self-expression, and style. Recognizing this, the Kishores ensured FireLens would be fashion-forward as well as functional. The glasses are available in multiple silhouettes and colors, come in prescription-ready formats, and even include accessories such as a neck-mounted power bank to support extended use. Priced from ₹9,999, FireLens also reflects Fire-Boltt’s core philosophy: that advanced AI products should not remain the preserve of a global elite but should be democratized at scale. By keeping the product aspirational yet accessible, the company has created a wearable that feels like an everyday lifestyle choice rather than an exclusive gadget.
For Arnav, the ambition is clear. “Ray-Ban Meta was the iPod moment. FireLens wants to be the iPhone of the moment,” he says, positioning FireLens not merely as a competitor to existing smart eyewear but as the defining product of a new category. Aayushi brings another dimension to that vision. “Technology today is as much about how it feels as what it does. With FireLens we wanted to create something that is effortless, stylish, and aspirational- an object people want to wear, not just use.” This dual perspective- Arnav’s focus on category leadership and Aayushi’s focus on design and desirability- echoes the very balance that has fueled Fire-Boltt’s growth from the beginning.
The scale of opportunity makes the move even more compelling. Analysts project that the global smart eyewear market will expand from $5.8 billion in 2024 to $20 billion by 2030. Fire-Boltt, with its omnichannel presence of 20,000+ daily sales and more than 4,000 offline touchpoints, is uniquely positioned to drive adoption at a mass level in India. Unlike many international players that launch products at premium price points in limited markets, the Kishores’ strategy has always been about accessibility and reach, building a strong domestic base before aiming global.
What makes this launch particularly significant is what it signals for India’s evolving role in the global innovation economy. Until recently, most Indian consumer technology companies were seen as fast followers, adapting global ideas for local markets. Fire-Boltt is charting a different course, shaping trends rather than simply adopting them. The Kishores’ story mirrors the growing confidence of a country where the median age is under 30 and where entrepreneurship is increasingly becoming a first choice. “We grew up in the same India as our consumers,” Arnav says. “That means we understand the hunger to move fast, to think global, and to build things that represent who we are, not just where we come from.”
FireLens is more than the expansion of Fire-Boltt’s portfolio. It is a signal of where the next wave of consumer technology is headed and of India’s place in that evolution. By embedding AI into an everyday accessory, the Kishores are reimagining how people will interact with information in a post-smartphone era- an era where computing is no longer device-bound but ambient, intuitive, and seamlessly integrated into daily routines. For Arnav, once recognized by Forbesfor transforming the wrist, FireLens marks the next chapter in redefining how the world experiences wearable innovation. For Aayushi, it represents the importance of design-led thinking in making advanced technology aspirational. And for India, it is a declaration that the country is no longer content with participating in global trends- it is shaping the blueprint for what comes next.
In the end, FireLens is not just eyewear. It is a vision of the future- futuristic in function, stylish in form, and deeply symbolic of India’s growing ambition on the world stage. As wearables move closer to the human experience, Fire-Boltt is betting that the future will not just be seen, but worn.
The pages slugged ‘Brand Connect’ are equivalent to advertisements and are not written and produced by Forbes India journalists.
First Published: Sep 24, 2025, 20:06
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