Name: Ekta Kapoor
Profile: Joint managing director and creative mentor of Balaji Telefilms
She Says: You need to evolve and re-evolve to align yourself with changing tastes. Great content is all about great basic thoughts! Things you and I can see all around, but no one has been able to pick up and use as a concept.
(This story appears in the 30 July, 2010 issue of Forbes India. To visit our Archives, click here.)
Creative economy is all about turning ideas into money and i believe Ekta is using the best of it in contemporary trends. Creative economy is constantly correlated with time & will have a big picture in the coming years.
on Jul 29, 2010Nice artcle Mr Bagchi. Creative economy has existed before in the media of books but you needed some effort and time to draw it. Now with demands of instant gratification and passiveness (almost spectator) culture of entertainment the new media is catering to it.
on Jul 21, 2010