Jayadevan P.K: How Xiaomi built a cult following

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In the summer of 2010, Xiaomi Corporation chose to launch as the force behind MIUI, an operating system based on Google's Android OS. Xiaomi officially launched as a mobile phone maker in August 2011. Since then, it has become the largest-selling smartphone manufacturer in India, the 2nd largest smartphone market in the world. In his book on 'Xiaomi', Jayadevan P. K., a tech journalist, traces the journey of China opening up a market for smartphones with Motorola, and how it brought lessons for entrepreneurs in China, including Lei Jun, the main man behind Xiaomi