Harsh Pamnani
Harsh Pamnani is a storyteller by passion and a brand expert by profession. He helps business leaders communicate inspiring stories that highlight brand strengths, improve employee commitment and customer engagement, and drive business growth. He has authored several best-selling books on brand building, including Booming Brands and Booming Digital Stars. He earned his MBA from XLRI and has worked with think tanks like the World Bank, corporates like Deloitte, and unicorn start-ups like FirstCry and Icertis. He has spoken at fora such as TEDx, Josh Talks, Google Business Group, IITs, and IIMs.
Failure is often a more effective teacher than success as it forces us to analyse mistakes and learn from them to improve. Here's what brands can and should do to avoid a similar fate
The road to success in new markets demands astute planning, effective implementation, and, most importantly, the flexibility to pivot and adapt to shifting market conditions. Here are eight pain points that brands need to avoid
Not everyone benefits from the creator economy. Some great artists emerge, some students get educated, and some brands can become big, but many could suffer. Here’s how
To attract great talent, a startup has to create a great culture and market it well through stories. Here's how founders can begin
There is a growing myth that influencer marketing is the magic wand for brand growth, and as so many influencers are visible online, influencer marketing is easy. However, it is easier said than done
The business case for diversity, equity, and inclusion (DEI) is solid and transparent. The organisations that will take DEI initiatives seriously will get ahead in the future
“The mistake people make is thinking the story is just about marketing. No, the story is the strategy. If you make your story better, you make the strategy better,” said a venture capitalist. Here’s why every business needs a storyteller and how to identify the right one
Being open to doing things that haven’t been done before is the rule to stay on top of the game, but it is also important to value others
As audiences gradually shift, marketing budgets are moving to new-age channels and digital content creators. Here are a few tips that could help marketers participate in this new world effectively
In a booming market, there will be a good inflow of creators but the likelihood of new creators getting lost is much higher than getting noticed. Here are a few tips to stay on top of the game
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