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We never discounted. We charged a premium: Ather Energy CEO Tarun Mehta
Ather Energy CEO Tarun Mehta shares his thoughts on building a great team and a brand story, and the EV industry
ByRajiv Singh
Morning Buzz: Nikhil Kamath to invest in EV startup Ather, government may relax laptop curbs, and more
BySamar Srivastava
Storyboard18 | The challenges of auto brands marketing an electric future to Indians
BySaumya Tewari
Why 'kitna deti hai' doesn't hassle Tarun Mehta and Ather Energy
ByRajiv Singh
Get, Set, Go: Why Ather Energy is ready to ride the hockey-stick growth
ByHarichandan Arakali
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Future of Mobility—Gearing up for an EV-charged future: Tarun Mehta
ByTarun Mehta
'Technology will play a growing role in making transport safe': Ather Energy exec
ByHarichandan Arakali
Ather Energy is redefining electric two-wheelers
ByHarichandan Arakali
Pressing the EV accelerator
ByManu Balachandran,Harichandan Arakali
An electric ride: Ather Energy starts bookings for its green scooters
ByHarichandan Arakali
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Meet the Ather S340, the future of scooters in India
ByHarichandan Arakali

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