digital marketing

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Will AI become our unwanted and uninvited co-author?

The future of writing in the age of AI will be shaped by how writers and the industry navigate the complexities of the new technology

ByBhavik Sarkhedi

Third-party cookies—a good riddance

The Future of Bharat: Unlocking opportunities with ONDC's all-inclusive robust open network

Why digital marketing budgets must include NFTs

ByPraphul Chandra

Storyboard18 | Is YouTube hiding 'Dislike' count a shield against cancel culture?

ByTasmayee Laha Roy

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Simplicity is important to win the market

ByShubhranshu Singh

Basics of marketing to the Gen-Z digital consumer

BySonya Kakodkar

The neglect of creativity is the data-driven marketer's biggest mistake

ByShubhranshu Singh

Digital Transformation 101: Build a robust strategy

Why should a brand track its user-generated content?

ByStephen Jothiraj

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Communication is the key for India's innovators

Should CMOs incorporate artificial intelligence in digital marketing budgets?

AI initiatives are integral to a brand's marketing needs

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