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The humble QR code is everywhere. Here's how brands are making innovative use of the tech
After rolling out a QR code-centric campaign during IPL, Dunzo saw 10x traffic on the campaign's landing page. PepsiCo and OYO have also used the tech as their advertising strategy
ByKashmeera Sambamurthy
A peek into Dunzo's marketing playbook
BySaumya Tewari
Storyboard18 | Parody ads: Are they funny enough?
ByPriyanka Nair
Humans love certainty so much, they are willing to pay extra for it
ByPrakash Sharma & Reshma Tonse
Brands need to pay attention to Indian sportswomen for more than a moment
ByPriyanka Nair
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Investing in hidden tech gems
BySalil Panchal
Exclusive: Dunzo set to close $55 million in new funding
ByRajiv Singh
Swiggy vs Dunzo: A battle for hyperlocal 2.0
BySayan Chakraborty
The right way to get your startup idea off the ground
ByAnirudh Narayan

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