A full-page print ad in an English daily’s Chennai edition and multiple hoardings across cities about an obituary for the departed fridge “Sri Fridgesh Coolkarni” set the internet abuzz. Users and brand gurus were busy discussing what this ad could possibly mean until a final reveal stated that the ad was done by logistics and grocery app Dunzo to promote its quick commerce delivery service Dunzo Daily.
The cAmbination of insights and creativity proved 'deadly' for Fridgesh Coolkarni. ;) Here's to no more storing of stale veggies & fruits when you can order daily 😅 https://t.co/giGyfjXxEy
— Dunzo (@DunzoIt) March 26, 2022