essec business school asia pacific

Why has the U.S. been running a trade account deficit for so many years?

Understanding why this deficit persists requires us to explore the key economic drivers behind it and the broader implications of the U.S.'s role in the global financial system

ByESSEC Business School

Product launches in Bottom-of-the-Pyramid markets: Why consumer opinion matters

ByESSEC Business School

Governance of ESG: From silos to shared expertise

ByESSEC Business School

To do or not to do: How to frame more ambitious goals so you stick to them

ByESSEC Business School

Mutual funds vs Exchange Traded Funds for retail investors

ByESSEC Business School

Customer referencing: Turning the customer into a credible source of value

ByESSEC Business School

Confidence: How it helps to keep the marketing budget healthy and long-term

ByESSEC Business School

The Hikikomori Phenomenon - is Information Technology really to blame?

ByESSEC Business School

Narrative reviews: A powerful tool for businesses

ByESSEC Business School

Brand Purpose and Responsible Marketing walk into a bar. They meet common sense

ByESSEC Business School

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