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How brands can avoid the moment marketing minefield
Advertising agencies and brands need new frameworks, fresh creativity and better understanding of laws and regulations for ‘moment marketing’ to not backfire in the future
ByPriyanka Nair
Mergers and Acquisitions: Outlook in India for 2018
ByAshish Parwani, Rajeev Nair and Gitika Makhija
Frugal innovation and innovation for the frugal — How India is becoming a hotbed
ByHarichandan Arakali
Snapdeal acquires FreeCharge, hopes for surge in growth rate
ByDebojyoti Ghosh

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