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Storyboard18 - The rise of 'key opinion leaders' in the celebrity vs creator battle
Apart from big multinationals, the rise of direct-to-consumer (D2C) brands that target digital-first customers has created a huge market for influencers who have deep personal equations with their fol
BySaumya Tewari
Storyboard18 - 2022 - Definitely, maybe: Beauty for men, brand switching, and 'skin minimalism'
ByAmit Jain
L'Oreal's Lessons From Indian Homes
ByPierre-Yves Arzel
L'Oreal MD: India Is the Future
ByPrince Mathews Thomas

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