2022 will be an inflection point and brands with a compelling purpose will stand out in the new year and beyond; Image: Shutterstock
The beauty industry is undergoing a transformation, not only in response to the pandemic but also in redefining the true meaning of beauty, and continuing to embrace technology. As we get set to welcome the new year, here are some overarching themes set to trend for 2022—how the definition of beauty will evolve alongside progress being made in technology, sustainability, and inclusion across the industry.