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Paralympic Games: The toughest marketing pitch?
Branding experts call on brands, broadcasters and the games’ organisers to fuel popularity of para-games and para-athletes
ByPriyanka Nair
India's Olympic medallists see a 10-12x spike in the endorsement fees
BySamidha Jain
Brands need to pay attention to Indian sportswomen for more than a moment
ByPriyanka Nair
Photo of the Day: India's Tokyo 2020 medal kitty opens
ByForbes India

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