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International Management Institute (Delhi)
International Management Institute (Delhi)
Author
International Management InstituteHow attention economy is re-shaping marketing
The marketing landscape has changed with the rise of attention economy, as brands compete for mindshare of consumers.
International Management InstituteThe reducing importance of the organisation
International Management InstituteRise of 10-minute delivery apps in India: Convenience at what cost?
International Management InstitutePerils of silent employees and art of managing
International Management InstituteCurious case of SME IPOs in India
International Management InstituteSocial change by design: The potential of design thinking in the social sector
International Management InstituteMachiavellian or Messiah? Which nattier brand narrative should marketers adopt?
International Management InstituteWill GenAI disrupt higher education?
International Management InstituteSeeds of Debt: How loan waivers affect the farmers and the economy

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