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Benu Joshi Routh
Benu Joshi Routh
Author
A design graduate from NID, Ahmedabad, Benu Joshi Routh is Creative Director at Forbes India. She writes from time to time on design, fashion, sustainability and any other subject that piques her interest. She has been with Forbes India since its inception and has enjoyed seeing its design language evolve over the years. She loves all things handcrafted and when not using her laptop for work, is rediscovering her love for painting watercolours.
Take One: Big story of the dayHaute and happening: What it takes to build a luxury brand, the Indian way
As global giants slow down, Indian entrepreneurs have an opportunity to take homegrown luxury to the world. But what does it take to build a luxury brand in a value-conscious country?
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