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The evolution of influencer marketing 3.0 in 2022
Influencers are no longer a homogenous group of those with a humongous follower base. Their domain has expanded beyond content creation and now they are becoming a brand themselves
ByBharatiya Vidya Bhavan's SPJIMR
Patanjali dunks Horlicks, races ahead in milk biscuit segment
ByRajiv Singh
India's Richest 2019: The Burman's lay ground for Dabur 3.0
ByRajiv Singh
How to extend a brand
ByHarsh Pamnani
How to build a brand
ByHarsh Pamnani
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Milky way: Cow is the new wow
ByRajiv Singh
Be the disruptor to beat disruption
ByC.P. Gurnani
Patanjali clocks Rs 10,561 crore turnover; Baba Ramdev vows to dislodge many foreign players
ByParamita Chatterjee
Decoding the groundswell behind Patanjali
ByDamodar Mall

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