sheena iyengar

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Innovation is nothing but a new combination of old ideas: Sheena Iyengar
Creativity is not reserved for a select few, anyone can be creative once they understand the roadmap to innovation, says Columbia Business School professor Sheena Iyengar
ByAnitha Moosath
Sheena Iyengar: Choice liberates. Or does it?
ByCKGSB
Making Right Choices: Art or Science?
ByHarvard Business School
Can There Ever Be Too Many Flowers Blooming?
ByRotman
Sheena Iyengar: Most Customers Don't Know What
BySujata Srinivasan
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