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Why are brands warming up to non-cricket sports?
Sponsorships and brand investments are no longer limited to cricket as more and more marketers take up an inclusive approach when it comes to sports marketing. Sports like badminton, kabaddi, kho kho,
ByTasmayee Laha Roy
IPL's power play: A hit for cricket lovers, money-spinner for its stakeholders
ByShruti Venkatesh,Aveek Datta
Sony BBC Earth goes live
ByShruti Venkatesh
'Sony ROX HD will cater to youth in Hindi-speaking households'
ByShruti Venkatesh
Sony Pictures to acquire Ten Sports from Zee
ByShruti Venkatesh
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