tuck siong chung

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Customer referencing: Turning the customer into a credible source of value
Do customers serve any other purpose other than warranting current and future income? How can they help attract potential customers and increase sales? Marketing Professor Tuck Siong Chung, ESSEC Busi
ByESSEC Business School
Confidence: How it helps to keep the marketing budget healthy and long-term
ByESSEC Business School
The long and short of it: What makes CEOs decide?
ByESSEC Business School

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