Veganuary is more popular than ever this year
Veganuary has reportedly attracted over two million people since its launch in 2014
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Prefer us on GoogleLast Updated: Jan 21, 2022, 17:38 IST1 min
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Since the 2014 launch of the challenge that encourages people to sign up to a plant-based diet during the entire month of January, never have there been so many participants. In the UK, the Veganuary organization behind this now-viral challenge has recorded 610,000 registrations.
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The month of January isn"t over yet but the Veganuary association is already taking stock. At the origin of this challenge, which drew inspiration from the Dry January movement started one year earlier and dedicated to going alcohol-free for the month, the organization which advocates 100% plant-based eating is enthusiastic about the success of its campaign. Dedicated to raising awareness about animal welfare, but also the harmful impact of an animal protein-focused diet on the environment, this challenge has attracted more than two million people since its launch eight years ago.
First Published: Jan 21, 2022, 17:38
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