Veganuary is more popular than ever this year
Veganuary has reportedly attracted over two million people since its launch in 2014
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Since the 2014 launch of the challenge that encourages people to sign up to a plant-based diet during the entire month of January, never have there been so many participants. In the UK, the Veganuary organization behind this now-viral challenge has recorded 610,000 registrations.
According to figures relayed by The Independent, 610,000 registrations were taken into account for this 2022 edition. This year's edition is already a success since last year Veganuary had registered about 580,000 participants. Of course, it is difficult to know how many people truly followed an all-vegan diet, and for how long. But the British association also points to the number of businesses who have launched new vegan products and menu items including Babybel and Philadelphia cream cheese, Krispy Kreme and Domino's.
Last Updated :
January 21, 22 05:45:36 PM IST