YouTube, TikTok, Facebook and Instagram: Which social network does the world spend the most time on?
Some apps grab your eyeballs for more time than others, but which is the social network that we spend the most time on around the world? "Digital 2023 April Global Statshot Report," published by Meltwater and We Are Social in April 2023 presents a clear picture
It's not uncommon to lose track of time when you're scrolling through your various social media feeds. And some apps grab your eyeballs for more time than others. Between YouTube, TikTok, Facebook and Instagram, discover the social network that we spend the most time on around the world.
It may not come as a surprise to many; the relatively young social network TikTok is the one where users around the world spend the most time. In the "Digital 2023 April Global Statshot Report," published by Meltwater and We Are Social in April 2023, the data collected by data.ai presents a clear picture: users spent an average of 31 hours and 32 minutes per month in the fourth quarter of 2022 (between October and December 2022) on the Android app of TikTok.
Also Read: Top 10 most-viewed videos on YouTube in 2023
The Meta group's Facebook social media platform remains a key draw for users, coming in third place with an average of 18 hours and 17 minutes of time spent on the app per month, followed by WhatsApp with 16 hours and 50 minutes and Instagram with 12 hours and 30 minutes.
Despite TikTok's significant advances, YouTube still remains ahead of the Chinese platform in terms of use on a daily basis by Android users. YouTube ranks second with 63.2% usage behind WhatsApp, first in the ranking at 82.6%. When it comes to use on a daily basis YouTube is followed by Facebook, then Line and then TikTok, fifth in the top at 60.5%.
However, the report also points out that overall, internet users are spending less and less time on the online, even on social media.
Last Updated :
September 20, 23 05:01:54 PM IST