The pressure for results, the accelerated speed of digitalization and our performance-centered culture are leading many managers into an uncomfortable paradox: the more efficient their companies, the more fragile their teams.
IESE professor Domenec Melé, drawing on years of research and reflection, proposes a radical paradigm shift in his book The Humanistic Person-centered Company. He proposes leaving our dominant techno-economic vision behind and adopting a personalist humanist perspective, where a person is not a means to turn a profit, but the origin, center and end point of business.
Yet Melé reminds us that reducing people to resources is, in the end, dehumanizing. “We all have names, indicating our uniqueness and dignity; we are not instruments or assets.” Even when kinder language is used, human workers are still often viewed in functional terms.
That goal is the common good, which here is not “the general interest” or the aggregation of individual benefits, but a set of conditions that allows human flourishing. It includes an environment based on authentic human relationships, which recognizes the dignity of work and favors personal growth. This should contribute to creating a culture of trust and cooperation.
Contributions to the common good give a company moral legitimacy, and they don’t preclude strong financial results in the least. A company based on personalist humanism is perfectly poised to generate trust and a sense of belonging and to promote personal initiative, all factors that have a positive impact on the bottom line.
But the main reasons to adopt personalist humanism are ethical rather than economic. Managing companies requires exercising responsibility and cultivating virtue. “Treating people well is not a means to improve results. It is an end in itself,” Melé concludes.
La Fageda embodies many of the basic elements of the personalist humanism that Melé proposes: a belief that every person counts, deep respect for people and for the dignity of their work, and a dual focus on the economic and social aspects that contribute to the good of the company. In a study of La Fageda, Melé, with Inigo Gallo, points out that the humanistic-personalist framework is more comprehensive than many other ethical approaches based exclusively on justice, human rights or the ethics of care.
The principles guiding La Fageda on its singular journey are universal. It’s not just a model for social enterprises, but an invitation to rethink the nature of the person within the company.
Though it can be difficult to find time to reflect on the nature and purpose of our companies, that time is never wasted for managers who aspire to lead with humanity and impact.
First Published: Sep 12, 2025, 11:15
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