Forbes India 15th Anniversary Special

2015 Celeb 100 list methodology: How we crunch the numbers

Published: Dec 11, 2015 06:19:34 AM IST
Updated: Dec 11, 2015 06:59:23 AM IST

The 2015 Forbes India Celebrity 100 List rankings are based on two parameters: Estimates of entertainment-related earnings of celebrities and estimates of their fame. The period under consideration for both was October 1, 2014, to September 30, 2015.

How We Calculated Earnings
For each celebrity, we got independent estimates from multiple sources—industry insiders, talent management agencies, film and TV production companies, publishers, music industry professionals, sports consultants, advertising agencies, brand marketers, celebrity managers and other relevant experts.

How We Calculated Fame
We tracked the media visibility of celebrities across print and television and tabulated their social media reach.

Our principal data partners for the 2015 Forbes India Celeb 100 List this year, LexisNexis® , Exceed Entertainment, IOS Sports & Entertainment, GroupM ESP, TAM-Eikona and Galatta, helped provide data for celebrities’ endorsements as well as fame data on their print and TV exposure. We were also supported by, and Nielsen BookScan  in the data collection process. The entire process was verified by Ernst & Young, our official tabulators.

Note:  The rankings in the list are based on estimates of earnings (front-of-camera appearances in many cases) and media visibility of each celebrity across print, television and social media from October 1, 2014, to September 30, 2015. The numbers are, therefore, not accurate, but merely indicative. We (at Forbes India magazine, Digital18 Media Limited) have done our best to verify the information published, but do not take any responsibility for the absolute accuracy of the information.

Click here to see full 2015 Forbes India Celebrity 100 list

(This story appears in the 25 December, 2015 issue of Forbes India. To visit our Archives, click here.)