Bang & Olufsen hits the right note in India

Published: May 29, 2015 06:29:43 AM IST
Updated: May 29, 2015 04:06:53 PM IST
Bang & Olufsen hits the right note in India
Gaganmeet Singh, managing director, BeoWorld

Danish high-end sound systems manufacturer Bang & Olufsen’s first India store opened in February 2015 in Delhi’s DLF Emporio Mall. Prior to 2013, the brand was in India through multiple individual importers and sellers, it's for the first time that the brand has entered into India directly now. And India has already emerged as the best-selling market for its BeoPlay A2 Bluetooth speaker, which costs about Rs 23,000, says the company.

When B&O decided to come to India, it had zeroed in on Delhi as an ideal gateway. “Delhi was our first preference for the launch before we progressed to other metros due to its cosmopolitan shopping trends and luxury brand portfolio mix,” says Gaganmeet Singh, managing director, BeoWorld, which is B&O’s India partner. He believes that Delhi spells power and opulence. It is here that luxury consumers value the history and heritage of a brand such as Bang & Olufsen.

The exclusiveness of B&O’s electronics goods comes from its unique and simple designs, which are inspired by Germany’s Bauhaus School of Art. The design principle is based on simple geometric shapes. And, in the 90 years of its existence, B&O has followed the Bauhaus philosophy without any change.

(The writer visited Bang & Olufsen’s Copenhagen facility at the invitation of the company)

Correction: This article has been updated. Bang & Olufsen was earlier present in India indirectly, now it has a direct presence.

(This story appears in the 12 June, 2015 issue of Forbes India. To visit our Archives, click here.)

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  • Vinod Mishra

    Welcome B&O with its legacy of designer Speakers, being users of Denon and Magnat, i am hopeful of a wider choice to professionals and users as well.

    on Jun 10, 2015
  • Ajay Iyer

    There has been a B&O in Mumbai at the Grand Hyatt for a long time now. Perhaps a dealer and the Delhi one is directly owned. But whats the big difference.

    on May 29, 2015
  • Shyam Selvarajan

    Unfortunately the writer did not do his homework. This is not the first Bang & Olufsen in india. They had several stores across india way back in 2008/2009. I myself visited their store in Chennai. B&O designs are great. however they aren\'t agile enough to fast changing consumer electronics business. This is the reason most of private retail store owners of the brand, go out of business. I wish Gaganmeet Singh the best.

    on May 29, 2015