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Graphic of the day: Creator's fair share

As brand deals dominate, platform ad-sharing constitutes a smaller share

By Samreen Wani
Last Updated: Feb 27, 2026, 15:19 IST1 min
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An imbalance exists in India’s creator economy: while 77 percent of creators rely on brand deals, only 5 percent benefit from platform ad-revenue sharing. Meanwhile, only 3 percent earn through monetary tips and just 1 percent earn from subscriptions. I&B Minister Ashwini Vaishnaw has urged social media giants to rethink compensation
An imbalance exists in India’s creator economy: while 77 percent of creators rely on brand deals, only 5 percent benefit from platform ad-revenue sharing. Meanwhile, only 3 percent earn through monetary tips and just 1 percent earn from subscriptions. I&B Minister Ashwini Vaishnaw has urged social media giants to rethink compensation

First Published: Feb 27, 2026, 15:19

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