Rain Gear's Not Selling This Monsoon

Itís not raining sales for rain gear

Published: Jul 28, 2012 06:06:54 AM IST
Updated: Jul 28, 2012 08:16:09 AM IST

Rain Gear's Not Selling This Monsoon
Instead of singing in the rain and enjoying the monsoon, businessmen who run stores for rain gear have been hit the most by delayed rains.

Usually 80-90 percent of sales for rain gear are done by June. It is July, and the country is yet to bear the brunt of the monsoon. This has resulted in a dip in sales between 35-50 percent.

While smaller retailers have been hit the most, others are contemplating placing other products in their stores to make up for their lost income.


Check out our anniversary discounts on subscriptions, upto 50% off the website price, free digital access with print. Use coupon code : ANN2022P for print and ANN2022D for digital. Click here for details.

(This story appears in the 03 August, 2012 issue of Forbes India. To visit our Archives, click here.)

Post Your Comment
Required, will not be published
All comments are moderated