Instead of singing in the rain and enjoying the monsoon, businessmen who run stores for rain gear have been hit the most by delayed rains.
Usually 80-90 percent of sales for rain gear are done by June. It is July, and the country is yet to bear the brunt of the monsoon. This has resulted in a dip in sales between 35-50 percent.
While smaller retailers have been hit the most, others are contemplating placing other products in their stores to make up for their lost income.