Staying Fit is Expensive

Discounts remain the most popular way to attract customers as membership fees at gyms have increased across cities

Published: Nov 10, 2012 06:51:21 AM IST
Updated: Nov 12, 2012 04:37:22 PM IST

mg_67345_gym_fees_280x210.jpg
Keeping fit has become an expensive proposition for urban Indians as membership fees at gyms have increased across cities and chains. Between Delhi, Mumbai and Bangalore, the capital city turns out to be the costliest in which to join a gym.


Discounts remain the most popular way to attract customers. The maximum number of sign-ups takes place in August, the beginning of the discount season. It was a trend started by Talwalkars that most other chains have followed.

But getting new members is not the only concern for some gyms; they are getting serious about showing results. This has led to a move to create communities within a gym that will make members stick to their programmes.  

And then there is the other extreme as well. The managing director of a gym chain in Bangalore said mothers come with their daughters and say, “I want my daughter to look like Kareena Kapoor.” They were refused membership.

Click here to see Forbes India's comprehensive coverage on the Covid-19 situation and its impact on life, business and the economy‚Äč

(This story appears in the 23 November, 2012 issue of Forbes India. You can buy our tablet version from Magzter.com. To visit our Archives, click here.)

Show More
Post Your Comment
Required
Required, will not be published
All comments are moderated