Rajiv is based out of Delhi-NCR and writes stories on startups, corporates, entrepreneurs of all kinds, and yes, marketing and advertising world. His ‘historic feats’ include graduation in history from Hansraj College, master's in medieval Indian history from Delhi University, and PG diploma in journalism from Bharatiya Vidya Bhavan. Another forgettable achievement was spending over a decade at The Economic Times as his maiden job. For the first seven years, he learnt the craft on the desk, and the remaining years were spent unlearning and writing for Brand Equity and ET Magazine. What keeps him going, and alive, apart from stories is the heavenly music of immortal legend RD Burman.
Mukesh Ambani, Chairman and MD, Reliance Industries
In 2006, when iptv (internet protocol television) was born in India, experts billed it as the ‘next big story’ on the Indian TV landscape. Yet, over the past decade, IPTV has had an abnormally stunted growth due to low broadband penetration and speed. That might change, with Reliance entering into broadband services with JioGigaFiber.
Mukesh Ambani, at the recently-concluded annual general meeting of Reliance Industries, made his intentions clear by betting big on broadband. “While India has pole-vaulted into global leadership in the mobile broadband space... we still lag behind significantly in fixed-line broadband. Poor fixed-line infrastructure is a key reason for this.”
Jio, reckon experts, is likely to disrupt the broadband business, the way it engineered disruption in the telecom space. “Though it hits directly the cable players, DTH companies too might feel the heat if consumers shift to viewing TV through broadband,” says Abneesh Roy, senior vice-president of institutional equities at Edelweiss Securities. As Jio is focusing on tier I and II cities in the first phase of rollout, the impact would not be felt so much by Dish TV. However, TataSky, which has most of its subscribers in metros, could face a tough fight, he contends.
What gives Jio a bold chance in reviving IPTV is not only its reach—215 million mobile subscribers—but also its content play. “This could be IPTV’s resurrection moment in India,” reckons Ashita Aggarwal, marketing professor at SP Jain Institute of Management and Research.