Image: Shutterstock[br] By 2030, a billion Indians will have access to the internet, about 839 million will be regular smartphone users and over 500 million will access digital content in regional languages, according to KPMG India’s Media and Entertainment Report 2019, titled ‘India’s Digital Future’. In the next decade, not only will the number of internet users double, but there will also be greater upward mobility.
Digital Enthusiasts will become the single largest digital user group in India in the next decade due to rising income, easy availability of high-speed internet and confidence in going online. Comprising millennials (between 35 and 50 years in 2030) and generation-Z (25-35 years in 2030) who will be new entrants to the workforce, this category will “help shift the Indian digital story from one of passive consumption to deeper engagement and transactions”, says the report.
First Published: Aug 28, 2019, 09:38
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