After outlets in Spain, Dubai, Saudi Arabia, Bahrain and Egypt, the day-to-night diner brings its sunny interiors and extensive brunch menu to India—with a special expanse of vegetarian dishes made for the region
Brunch & Cake comes to India with an outlet in Worli's Raheja Altimus, in Mumbai, following branches in the UAE, Spain, Saudi Arabia, Bahrain and Egypt.
A snaking queue, but no celebrity in sight.
The year is 2016, and Amjad Barakat and Jamal Wick (co-founders of F&B company Innovision Holding) are in Barcelona, following an unusual queue across its cobbled streets.
“There was a long line of restaurants, most of them empty. And then there’s this one specific place that had a line going all around the block. It was ridiculously long,” Barakat recalls. “We first thought it must be the theatre.”
Curiosity got the better of them, and they joined the queue. At the end of the wait, they were welcomed into a “small, cute place”, with “extremely colourful” and sumptuous dishes. They enjoyed it so much that they began to reach out to the founder, Manex Jaurrieta, to collaborate and bring the restaurant, Brunch & Cake, to the UAE, where they lived.
Easier said than done—Jaurrieta was a surfer first, entrepreneur next, and away from work to surf for nine months of the year. It took a year and a half of persistence to get that meeting, and finally, they struck a deal to bring Brunch and Cake not just to Dubai, but to the GCC (Gulf Cooperation Council) region as a whole.